About the Programme
Advertising, Sales promotion and Sales Management (ASPSM) is a Major Course introduced in our institution on the basis of recommendations from the University Grants Commission in 1994.
Programme Highlights :
- Training students for developing skills in graphic design and Ad-message writing.
- Prepare students for a career in marketing /advertising by imparting theoretical and practical instructions that provide holistic understanding of the subject.
- Helps to cultivate skills that adequately qualify students for the employment market.
- Grooming the students for entrepreneurial competence.
- Regular tutorials are arranged for consistency and improvement in the performance of the students.
- Good collection of books in the college central Library.
- Students are exposed to work experience (on-job-training) in leading advertising agencies, newspaper houses, event management houses and the corporate sector.
- Students have to undertake In-house-project which provides an understanding of Market Research and Analysis.
- Facilitating in-depth study and presentation skills through class-room presentation on various related topics.
- The University results are encouraging with a high percentage of students securing first class and University ranks.
- The department takes pride in mentioning that students, after completing their graduation in this subject, have successfully pursued post graduate studies from reputed institutions like MICA (Ahmedabad), Benaras Hindu University(MBA), Symbiosis (Mass Communication and Advertising), Indian Institute of Mass Communication, Delhi, Delhi School of Communication, Jadavpur University (Mass Com) National Institute of Advertising etc.
- Students are successfully pursuing their career in advertising marketing/Public Relations in reputed advertising agencies like Ogilvy and Mather, Rediffusion, DYTR, JWT, Lowe Lintas, Panorama etc; in reputed publishing houses like The Statesman, Hindustan Times, Ananda Bazar Patrika and The Telegraph, Indian Express, Business Standard etc ; in Corporate Sector like Dell Computers, HSBC Bank, TCS to name some.
- Students have pursued higher studies in Universities in U.S.A. and U. K.
- The faculty provides total support for all
round guidance and success in university
examination.